"Quality care begins with an accurate diagnosis" according to our friends at VisualDx – a company focused on building award-winning diagnostic and clinical decision support systems. From the clinic to in-home use, VisualDx provides a variety of applications and resources to improve the accuracy and patient safety in every diagnosis.
Capital Region AAF ADDY AwardsSilver - Online/Interactive - Consumer Websites
Services
Redesigning for Accurate Digital Diagnostics
When rethinking their web presence, the team VisualDx wanted a flexible layout with a focus on showcasing the power of their products, communicating the organization’s values and mission, and creating more efficient content-management tools for their in-house marketing staff.
Our studio was brought into the mix early on to develop ideas and concepts for VisualDx’s refreshed web presence and worked side-by-side (over Zoom) to design a rich and impactful educational experience for the new era of medical decision-making.
Flexible Functionality
The new website provides a streamlined approach to showcasing VisualDx’s capabilities as a diagnostics app – with interactive visuals demonstrating the app in use – while also providing an efficient content management system for VisualDx’s marketing team to completely own.
"The team at The Lab Creative has been fabulous to work with! From the initial design phase to maintenance, they’ve been absolute pros through each step. Any time I’ve reached out to them with an issue or request they have been incredibly responsive and helpful. I recommend anyone who wants a capable creative team to handle their website to work with The Lab Creative."
Kate Edgerton Business-to-Business Marketing Manager, VisualDxAcknowledgments
Our studio would like to thank Kim Montinarello, Joe Spadoni, Kate Edgerton, Dimitri Kokkinos, Leslie Kumler, and Mark Laurie for their partnership on this project.
